Changing Our Name, Upping Our Game

CalledIt! is now All Star Reserves. The new name better reflects our company’s evolution from a phone based lead generation agency, to a network of successful, professional women who offer a much wider variety of opportunities to our clients.

Director of CalledIt! Gill said, “When I started CalledIt! a year ago I envisaged a lead generation agency made up of a network of mums with relevant experience to our clients industries. What I underestimated was just how valuable these women’s expertise and connections could be to our clients business needs. Our services organically developed to encompass not only lead generation, but also strategic and skills based consultancy, as well as ambassador projects which use our network to advocate our clients products and services. We needed to find a name which better reflects our new breadth of services, and most importantly the superstar women who are part of our network.

The best way to illustrate the new breadth of All Star Reserves is the work we’re doing for clients such as The Wisdom Council. Initially we were engaged to help them recruit to their financial council – The Wise Society. Since then we’ve compiled a team of analytical copywriters and strategic planners to be pulled into projects when needed. We’ve also been asked to generate leads for potential event partners across the globe, altogether becoming an integral but much more flexible part of their team.

Our network has grown through personal connections, with every woman being recommended as a hotshot who’s looking for a more flexible way of working. This has often been mums looking to continue using their industry knowledge but fit this around family commitments, but more recently has grown to include women who’ve chosen to leave the rat race for other reasons. We’ve found this distance promotes fresh perspective.

Lead generation will still remain at the core of what we do, but we feel All Star Reserves gives us a platform to broaden our services and better reflect the full range of skills the women in our network have to offer.

To our clients, we are your secret weapons on the sidelines, there when you need a little extra fire power or have a link missing in your team. Solid talent available for an hour, a day or a week at a time. We’re exactly the players you need, exactly when you need them.

The rebrand includes the new name, logo, relaunched website, communications and correspondence.

Please let us know what you think of the new positioning and if this leaves you with any questions.

If you’re interested in what All Star Reserves can do for your business, get in touch with Gill Maclenan, Founder, gill@allstarreserves.com, +44 7854 727 139.

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