Claudia

RELATIONSHIP MODELS & EVALUATION, SOCIAL MEDIA, WAYS OF WORKING, PROJECT MANAGEMENT, BUSINESS DEVELOPMENT, EVENT MANAGEMENT, RETAIL, PUBLIC SECTOR

Claudia’s background is in marketing, agency side. She worked for industry leaders IMP, Claydon Heeley and Wunderman before founding two agency businesses. More recently she has been a management consultant to the marketing industry for Oystercatchers in the UK and Europe working with brands such as McDonald’s, TKMaxx, BA and Barclays, and for SouthEastern Grocers and Walmart Sam’s Club in the USA. She is the blogger/influencer Lydialoves50.

Why did she become an All Star Reserve?

Because she loves to problem solve and support organisations in their quest to transform and grow.

Alexandra

CHARTERED SURVEYOR, PROPERTY, INTERIOR DESIGN, EVENTS

After reading History and Politics Ali went on to study in France and then work in the property industry in London. She managed a portfolio of corporate tenancies before qualifying as a Chartered Surveyor. She advised clients on taxation, valuation, Landlord & Tenant, and Planning & Development opportunities for their portfolios.
Since having three children she has managed her own property renovation project as well as a residential property portfolio. Alongside this she has also helped establish a wedding and event venue, organising photoshoots, wedding fayres, marketing and communication campaigns.

Christina

Brand strategy, Film Production, Multi-camera event filming, Multi-platform content creation, Website content/development

Christina is an experienced Creative Producer with a strong track record spanning 20 years in the media industry. Extensive film, event management and content creation experience across traditional TV, print and digital formats – TV commercials, movie title sequences, live concerts, music videos, and brand films. She was Head of Production at Grey Integrated for 4 years, before setting up her own production company, Maguffin Ltd, with clients including Puma, Hasbro, Royal Mail, Universal, Sony, Direct TV, Joshua and Grey Advertising

Why did she become an All Star Reserve?

Because she is passionate about business development, understanding a client’s brand strategy and developing their core values to build the business….that’s the exciting part right!

Clare

business development, sales, leadership

Clare has a 25 year career in Sales and New business. Initially working for corporates including The Milk Marketing Board, Tchibo Coffee and Unilever. She then re-trained to build two new businesses in the FMCG market which she sold on. More recently she has launched a charity for a cause close to her heart and brings a wealth of experience to ASR.

Kim

social media marketing & customer research in finance & Retail

Kim brings expertise in social media marketing and customer service research. Starting out in direct marketing for Oxfam GB, then to to global research agency GfK, she designed and implemented national scale mystery customer programmes for clients in high street banking and retail. After a career break to have her three children, she returned to market research in the education sector. Returning to her marketing roots, Kim iscurrently freelancing in digital & traditional marketing within financial services. Understanding that the world of digital marketing is fast paced and changing, in 2019 she retrained and upskilled with Digital Mums in social media management, running a successful multi-platform social media campaign for a sports retail company, exceeding campaign target KPIs.

why did she become an All Star Reserve?

Kim enjoys getting stuck into the detail across multiple platforms. She values the flexibility, variety and good work life balance that a freelance life brings. Being an ASR Hotshot is a fantastic opportunity to be part of a network of inspirational professional women wanting work that works with family life.

Felicity

Marketing, advertising, business development

Felicity is a real hot shot in the advertising world having spent 14 years working alongside Sir John Hegarty at BBH. She worked her way up from Account Manager to Board Member taking on roles as Head of Account Management and Head of Business Development along the way. Not to be held back whilst taking a “career break” to raise her children, she led two property developments and a holiday rental business in France during this time as well as completing David Rock’s Neuroleadership Group ‘Brain Based Coaching Certificate’.

Returning to full time employment in 2015, Sir John asked her to take the role of CEO at Dead Right Ltd, a disruptive online startup in the funeral market incubated by The Garage Soho. In this role she raised £600k investment from Angels and was a Techpreneurs Woman of the Year finalist 2018, as well as one of Business Cloud Top 100 Female Founders.

Why did she become an All Star Reserve?

To establish a better balance between her home life and her career.

Rachael

business development, marketing, interior design

Rachael is an experienced business development professional with a track-record in delivering business growth for creative agencies, with seven years spent as Associate Director, Business Development at Navyblue Design. Whilst on a career break to have a family Rachael built on her love of textiles and set up an interiors business working from home. Rachael is now looking forward to creating new opportunities for her clients and helping their businesses grow.

Why did she become an All Star Reserve?

Rachael is passionate about enabling talented and motivated women to reignite their careers with flexible working. It is inspiring to be part of this network of accomplished women.

Mary Anne

BUSINESS BUILDING, CLIENT RELATIONSHIP MANAGEMENT, BRAND STRATEGY, PARTNERSHIP MARKETING

Following a spell as a hostess in Paris, Mary Anne was thrilled to find that her client engagement approach worked even better in Soho. No surprise really. As an intuitive linguist, she instinctively understood the importance of asking, listening, asking, listening and asking again. An imaginative Director of Client Services with extensive experience of working in marketing, advertising and publishing, she is a tenacious, enthusiastic, versatile and successful business development professional, highly skilled in strategy, sales, client relationship management, shopper and brand marketing. Better still, she’s a collaborative multi tasking team player.

Why did she become an All Star Reserve?

Working with friendly, professional and highly talented people who want the very best for our clients is key for Mary Anne. She loves hats and can wear one or several, but if she had to choose a Mastermind subject then it would have to be doors.

She knows how to spot them, how to open them and most importantly, how to keep them ajar, allowing business to grow and client relationships to flourish. She’s always willing to learn about interesting projects and importantly, listening to interesting people.

Nicky

TV PRODUCTION, ONLINE RETAIL, PROPERTY, EVENTS

Ambitious in what can always be achieved Nicky brings a well-researched, resourceful and creative approach. A career in TV production, working across many genres, she was Head of Production Management at kids TV broadcaster, Nickelodeon UK, managing the Live and On Air Depts for their four channels. Honing management, negotiating and budgeting skills within a creatively demanding environment, she worked on animation, shorts, commercials, film, live action, channel re-brands and sponsorship.

Hanging up her TV hat after starting her family, she managed an online retail business, specialising in luxury perfume, before moving onto property development, project managing residential and commercial builds.

Charitable work has been a large and enjoyable part of her life, and she’s never far from organising an event!

Why did she become an All Star Reserve?

Simply, because she loved All Star Reserves’ business model; great professionals, great clients, great work/life balance! Win Win Win!!!

Jo

Property, Interior design, Health and Beauty, Fitness, art

Jo’s background is in high end property sales in central London. Jo spent many years working for Hamptons and Savill’s advising wealthy clients and buyers about their property portfolios.

This led Jo to begin her own successful property finding business, before she moved to the country to spend more time with her family and dog.

Why did she become an All Star Reserve?

Jo just loves building long lasting relationships in business, and as well as property, her other passions are interior design, health and beauty as well as fitness and art.

Lisa

Marketing, Brand Management, CSR

A strategic and creative marketing specialist with over 16 years experience in FMCG and corporate brand marketing – spanning across many disciplines, including brand management, event & experiential marketing, sponsorship & activation, partnerships, employee engagement, digital communications and corporate responsibility.  Lisa has worked within a number of FTSE 100 companies, leading cross-functional teams and agencies, implementing change in large organisations and most importantly putting employee and stakeholder engagement at the heart of how she operates.

Why did she become an All Star Reserve?

Lisa wants to balance her adventures in the Hampshire countryside with her husband and three little ones with helping brands empower and make change for social good.

Andy

Insurance, Law, Tech, Business Development

Having held a variety of hands-on business development and marketing roles, Andy loves helping SME businesses to develop and deliver strategies that grow brand awareness, sales and profits. His experience is wide-ranging, including starting his own marketing consultancy, helping established SME businesses scale up and grow and successfully delivering marketing services for a global technology brand.

Why did he become an All Star Reserve?

Andy is passionate about business, new ideas and change. All Star Reserves is an established platform that enables a mutually beneficial and flexible approach to working with new people and teams.

Louisa

Marketing, Consulting, Art, HNWI

Louisa is an award winning Unilever trained marketeer. She was responsible for creating Magnum Seven Deadly Sins in Australia – that was then rolled out globally to worldwide acclaim. She has worked on lots of brands – Pears, Lipton, Lynx and has worked as a freelance innovator for Wrigleys, Haagen Dazs, De Beers, Ferrero Rocher and Samsung to name but a few. She has had three kids and whilst raising them took a years course in art history, another at Christies and then set up two art businesses which she still runs. Louisa is the sort of person that LOVES a challenge and mostly doesnt give up until its finished (except running 5k – which she still hasn’t cracked yet). Louisa can be quite funny on a good day and people love working with her.

Why did she become an All Star Reserve?

Louisa kids are now all at secondary school and Louisa says ‘that her power has surged back in’. She wants to get stuck back into dynamic and challenging projects and reignite her career. At 45 Lou feels her skill set is stronger than ever.

Lizza

Sales and new business, fundraising, personal finance, property

Lizza has worked in business to business sales throughout most of her varied career. She graduated in economics but ended up in media for 10 years selling the benefits of ITV and then Sky to advertisers across all sectors. This led to a Head of Sales and Marketing role in programme sales at a sports news agency and then a move to major gift fundraising at WWF-UK.

Lizza then took a career break to look after her two sons whilst living in Dubai. More recently she has been juggling family life with overseeing the financial side of a small family property business, as well as managing a luxury chalet in the Alps and an HMO property in Portsmouth.

Why did she become an All Star Reserve?

Because she was so energised by the enthusiasm and passion of the ASR team. The proposition makes such sense – companies get to benefit from the expertise and experience of a team of professional women who in turn benefit from the flexibility that ASR offers them.

Sally

Advertising and Marketing, Social Media, Tourism, Copywriting

Sally specialises in the museum sector. She runs a successful blog along with supporting social media accounts called Milk at the Museum. She attends regular exhibition previews and writes reviews. She’s also written for other online publications.

She has a degree in Advertising and Marketing and has previously worked in the media industry for clients including Thompson Holidays, National Express and Polydor Records.

Why did she become an All Star Reserve?

Sally wants to support other businesses within her area of expertise. She’s highly motivated with strong interpersonal skills which she can put to good use in a role with All Star Reserves.

Helen

EVENT MANAGEMENT, KEY ACCOUNT MANAGEMENT, HOSPITALITY, FUNDRAISING, NEW BUSINESS DEVELOPMENT

Helen has a wealth of experience in the event industry, starting her career in aviation responsible for large scale international events of a complex nature. Attention to detail and juggling many priorities at any given time has been key to her success. Moving into the freelance world to fit around her family, she gained vast experience in a range of roles and industries from science and medicine to health and professional development, corporate team building and private events for HNW clients.

She has more recently been managing fundraising events working for a charity, during which time she has excelled at building new relationships to increase much needed funding, whilst also using her skills in corporate partnership and new business development.

Why did she become an All Star Reserve?

Helen was so impressed with ASR and the high calibre of professionals, she was delighted to be invited to join the team. Taking on new business challenges in a variety of industries is what Helen thrives on and the list of ASR clients provides the perfect scope to do this.

Ali

Chartered Surveyor, Property, Interior Design, Events

After reading History and Politics at Warwick University, Ali went on to study in France and then work in the property industry in London.

She managed a portfolio of 120+ corporate tenancies for Hamptons International before qualifying as a Chartered Surveyor. She advised tenants such as The Crown Estate, The Wellcome Trust, Durham University, Lancaster University, The Wallace Collection and The Old Royal Naval College on Valuation, Business Rates, Landlord and Tenant and Planning matters.

Whilst looking after her three children she has managed her own property renovation project as well as a small residential property portfolio. Alongside this she has also helped establish a wedding and event venue, organising photoshoots, wedding fayres, marketing and communication campaigns.

Why did she become an All Star Reserve?

To take on a new challenge and put her breadth of experience to use developing her clients business.

Claire

Events, sports, hospitality. marketing and administration

Claire has worked extensively in the sports events and marketing industry. Her experience is working agency side and past clients include Vodafone, E.ON, engage mutual assurance and this involved working on sponsorships of Manchester United, England Cricket Team and also the Rugby Football League and Union. Claire has a proven track record of event organisation and effective administration and is driven to complete projects to the highest possible standard. She enjoys forming strong relationships with work colleagues and clients.

Claire is a sports science graduate, mother of two and loves all types of exercise including mountain biking which she has recently taken up. Since having children Claire has worked in schools and at a physiotherapist practise but is now ready to take on a new challenge.

Why did she become an All Star Reserve?

ASR gives Claire the flexibility to work with great clients and a team of likeminded people whilst still enjoying my role as a mum and spending time with the family.

Vanessa

food, education, arts

Vanessa studied history of art in Florence, Venice and Rome before working in the collectors department of Sotheby’s. She’s also pursued catering as a career, learning at Leiths and then running a ski chalet in Meribel. Most recently she’s worked in teaching having gained a Montessori qualification in London. She loves chatting on the phone, a good communicator, calm patient and level headed.

Why did she become an All Star Reserve?

To put her networking, relationship building and communication skills to good use in a career she can work around her kids and dogs!

Gemma

Marketing, Kids, Small Business, eCommerce

Gemma is passionate about helping female entrepreneurs – especially Mums – build the working life they choose. She launched her own business, ALL by MAMA four years ago to support creative mums who are running a business around family life. Prior to starting her own business she worked as an Account Director for Haygarth on the Disney retail account.

As any mother can tell you, becoming a Mum for the first time is challenge enough, but to put a brand new business on top? Well she had to learn a few things and fast! Today she shares these insights in talks. Her talks cover how to raise investment, work on a limited budget, gain publicity and grow your business, and how to juggle being a parent and a business owner, so you actually create the life you set out to create when you began.

Why did she become an All Star Reserve?

As well as ALL by MAMA being an official partner of All Star Reserves, Gemma is keen to get involved with additional client work where her skills could be valuable.

Juliet

Education, commercial contracts, property

Juliet has nearly a decade of experience as a commercial property lawyer, running a full practise advising both tenants and landlords and was involved in large corporate transactions as well as both purchases and sales.

Having retrained as a teacher, she now also has 8 years of experience of teaching secondary French (to A Level) and Spanish (to GCSE) as well as working as an examiner for French GCSE. Her qualifications include a BA(Hons) French with Spanish, PgDL, LPC and a PGCE.

Why did she become an All Star Reserve?

She is delighted to a part of All Star Reserves and the great women of such varied backgrounds and range of experience.

Paula

Retail, purchasing, marketing, education

Paula left university with a degree in chemistry and an open mind on what to do next. After 10 years of working in marketing within the IT sector she left to have children and follow her passion for retail. Ever the entrepreneur, she has since started her own business, helped establish few more and worked as a enterprise specialist within the private school sector.

Why did she become an All Star Reserve?

We approached Paula because of her breadth of experience and her ability to generate and build relationships with both suppliers and customers. She was already quite busy but says she couldn’t resist the opportunity to work with a group of such highly skilled, highly motivated women!

George

Tech, Health, Beauty, Food, Travel

George is a business management graduate with a passion for all things food. She has worked for multiple marketing agencies in digital, experiential and shopper for clients that include Sony Mobile, Microsoft, L’Oreal and Heineken. Her more recent roles have been heavily involved in organisational change. She now splits her time between being a private chef and helping run All Star Reserves.

Why did she become an All Star Reserve?

The flexibility of working with All Star Reserves means she can indulge her passion for cooking whilst keeping a foot in the business world.

Gill

Telecoms, Trade Marketing, Business Development

Gill is the founder of All Star Reserves. With over 20 years experience in marketing & sales, she saw a gap in the market for intelligent new business support outside of the agency world.

She’s worked for multiple integrated agencies, across a broad range of Clients including Nokia, 3, O2, Vodafone, Sara Lee, Tesco. She’s a French and European Studies graduate, mother of three and passionate about balancing work and home life.

Why did she become an All Star Reserve?

She was truly passionate about the potential of the offering. She loves the amazing women who are part of the growing network, and the varied clients she gets to work with on a daily basis.

Sarah

Sales, Travel, Recruitment, Finance, Science, Networking

Sarah brings a breadth of experience to All Star Reserves. She graduated in biology before working as a science teacher and then in teaching recruitment. After breaking from education to do a ski season in Canada, she returned to grow and run a travel company specialising in skiing and motor yacht charter. Since having three children she’s spent time living in Switzerland and more recently worked as a fund administrator for a private client.

Why did she become an All Star Reserve?

Sarah started working on one of our client accounts but proved to be as good at bringing in new business for us as she was for our client so it was an obvious next step to make her part of the leadership team. Her go-getter attitude means running a business comes naturally to her and she’s loving being back at the mantle.

Nikki

Finance, Networking, Organisation

Nikki’s background is in Finance. She qualified as a Chartered Accountant with BDO before working at Morgan Stanley until she had a career break to have her two daughters. Since then she’s worked for a property development company and one of the UK’s first Trampoline Parks whom she helped to negotiate a debt raise with Santander to enable them to grow the business.

Why did she become an All Star Reserve?

She believes so many women and companies could benefit from the truly flexible working environment offered by All Star Reserves – currently it allows her to maintain her link with the business world whilst completing her first novel and looking after her children.

Clare

FMCG goods, Cosmetics, Cars, Lotteries, Diamonds, Newspapers

Clare’s background is in Marketing and Advertising. She worked for J. Walter Thompson and Euro RSCG for most of her career until she took a break to have her three children. Since then she’s set up her own Fitness Business, worked in Investor Relations and currently is setting up her own environmental packaging company.

Why did she become an All Star Reserve?

She was so enthused by the energy of the All Star Reserves – she wanted to be part of it! What they are offering is truly unique in the current market place and soon realised ‘life experience’ is fundamental to successful networking.

Kirsty

Events, Insurance, Sales, Project Management

Kirsty’s background is within the insurance broking industry. She held many varied roles including operations manager, project management, account handling, new & renewal business manager, claims handling and very bad debt recovery. After nearly 20 years of commuting to the City she had a career break to look after her 2 children. Since then Kirsty has organised several charity events, volunteers for a local charity and works for a local property development company.

Why did she become an All Star Reserve?

Kirsty loves the fact that she can work for so many different businesses and that the work is varied, you never know who your next client will be. After the inflexibility of the City it is a refreshing way to work and great to be part of a network of such inspirational women.

Vicky

Cosmetics, hospitality, events, brand management, trade marketing

Vicky is a business management graduate who has marketing & sales experience across both large and small businesses. Her trade marketing & brand management skills developed and grew at global cosmetic companies Elizabeth Arden & Revlon where she was based for over 6 years. After falling in love with the mountains, she had to look for new ways to share her expertise, hard work ethic and marketing passion without being located in London and so is now a marketing & sales consultant for various smaller business’s in the hospitality sector.

Why did she become an All Star Reserve?

She is an experienced marketer who wants to stay in the business world without having to commute to an office every day.

Helen

Research, content creation, social media, legal, insurance

Helen comes from a legal background, although these days her interests revolve around digital trends and how companies can use social media to optimise their business. She is an Oxford graduate who, during her 10 year career as a solicitor, worked for leading global law firms including Sidley Austin LLP and Clifford Chance LLP. She advised clients on complex transactional and regulatory issues with a focus on the insurance sector. Having had an extended career break to look after her 3 children, one of whom is disabled, Helen decided to reboot her digital skills and forge a more flexible career outside of the legal field. She is currently taking a 6 month intensive course in social media management with training provider Digital Mums.

why did she become an All Star Reserve?

Helen is passionate about providing a fantastic work product while also being able to work around her family commitments and sees All Star Reserves as a chance to work with exciting new clients!

Melissa

Recruitment, Travel, Property

Melissa worked in a global executive search firm (Heidrick & Struggles) for 8 years, starting as a receptionist and working her way up to become a Research Associate. She left when she started a family and has since been kept occupied by a family relocation to and from Australia, property renovation, various administrative roles as well as freelancing for a travel company. Her university degree was in French.

why did she become an All Star Reserve?

Melissa was already freelancing in various roles but always has time for a new challenge.

Pauline

Marketing, Sales, Client Support, Business Development

Pauline graduated in Business Studies then worked as a Marketing Manager for British Telecom for four years before moving into the Financial Services industry. Pauline worked for IDEA (Bond and FX research and analysis) and was sent to Asia to successfully set up and manage their Sales, Marketing and Client Support team. She then worked for different businesses within Thomson Reuters (previously Thomson Financial) providing Sales, Marketing, Client support and General Management roles in Asia and London.

why did she become an All-Star Reserve?

Pauline is keen to throw herself back into providing Marketing and Sales skills into small businesses and see them grow. Working in a flexible environment and helping to provide strategy to a business is an exciting prospect.

Tracy

HR & Recruitment, Travel

Melissa worked in a global executive search firm (Heidrick & Struggles) for 8 years, starting as a receptionist and working her way up to become a Research Associate. She left when she started a family and has since been kept occupied by a family relocation to and from Australia, property renovation, various administrative roles as well as freelancing for a travel company. Her university degree was in French.

How did she become an All-Star Reserve?

Melissa was already freelancing in various roles but always has time for a new challenge.

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How did she become an All-Star Reserve?

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